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Strategic Planning

Rotating Equipment: Industry Outlook

The rotating equipment industry is undergoing some significant and possibly long lasting changes. While large, well established companies from the West are restructuring and cutting costs to cope with declining revenue, their smaller, lesser known competitors from the East are Read more…

By Joe Whitehead, 5 yearsMarch 29, 2018 ago
Business Metrics

What Makes a Good KPI?

KPIs (Key Performance Indicators) are a great way to keep track of how your business is performing…but only if you measure the right things! Unfortunately, far too many companies focus on the wrong metrics and suffer as a result. All Read more…

By Joe Whitehead, 5 yearsMarch 28, 2018 ago
Business Development

Business Development vs Sales

‘Business Development’ and ‘Sales’ are terms which are often used interchangeably. How often have you seen “Business Development Manager” on the business card of a sales rep? Sure, it might sound like a fancy title but it’s not necessarily correct. Read more…

By Joe Whitehead, 5 yearsFebruary 18, 2018 ago
Strategic Planning

9 Questions to Consider When Running a Business

Running a business isn’t easy. There are many things to consider and it can sometimes be overwhelming. The process of trying to answer these 9 questions will help to you identify how your business is performing and how prepared you Read more…

By Joe Whitehead, 5 yearsFebruary 18, 2018 ago
Marketing

What is Marketing

Marketing is one of those broad terms that people seem to interpret in many different ways. Most people think of marketing as a combination of Advertising and Public Relations. Some see it more as Sales or Business Development. Others think Read more…

By Joe Whitehead, 5 yearsFebruary 18, 2018 ago
Categories
  • Business Development
  • Business Metrics
  • Marketing
  • Strategic Planning
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Recent Posts
  • Rotating Equipment: Industry Outlook
  • What Makes a Good KPI?
  • Business Development vs Sales
  • 9 Questions to Consider When Running a Business
  • What is Marketing
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