‘Business Development’ and ‘Sales’ are terms which are often used interchangeably. How often have you seen “Business Development Manager” on the business card of a sales rep? Sure, it might sound like a fancy title but it’s not necessarily correct. In this article, we’ll explore the key differences between ‘Sales’ Read more…
Running a business isn’t easy. There are many things to consider and it can sometimes be overwhelming. The process of trying to answer these 9 questions will help to you identify how your business is performing and how prepared you are for the future, helping you make the right decisions Read more…
Marketing is one of those broad terms that people seem to interpret in many different ways. Most people think of marketing as a combination of Advertising and Public Relations. Some see it more as Sales or Business Development. Others think of it as Product Development. The truth is that Marketing Read more…